Since Steve Jobs once said, “Design is not just what it looks like feels like. The look is how it works. “functionality as well as the serviceability, not the visual design, determine the success or failing of a website. The visitor of the page is the only person who is looking for info regarding a product or a service.
Having a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.
We will focus on main elements of web design, spectrum of ankle thinking and result oriented methods for effective web design which can result in more sophisticated decisions, as a result, simplifying the process of comprehending the presented details.
Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a client interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.
Most users when they visit a web page they are looking for a specific information, product or service.
Users Such as Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
Many Users Scan The Webpage: If an user visits a web page these people scan the webpage for the details which fulfils their needs.
Internet users are Impatient and They What Immediate Gratification: If the content on the web page is not properly structured and if visitors is not able to get the required information inside the first three seconds. Then the likelihood of users exiting the webpage increases.
Users Don’t Make The Best Options: Web page visitors don’t go web page by page to search for the required information, rather they scan the web web page and the link, which satisfies their particular requirement and they jump to it.
People Follow Their Individual Intuitive Feeling: Most users scan the web web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t treatment. “If we find something that works, we all stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to perform like you’re designing a complex style, then create a great design that makes users think. ”
Now, having seen the users behaviour, next we are going to insights the web designing principles
Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should consist of answers to most of the questions which usually users can get after going through the internet page. If the navigation and website architecture isn’t designed properly, the consumer will find it difficult to comprehend how the program works. A well thought and organized design along with clear and to the point quality content direct the user in the direction of availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will probably be easy for the user to navigate through the website.
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Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time guests will like if they don’t have to fill in long forms to try out your service. Fundamentally, remove all barriers, an user enrollment using a long fill in the form is enough to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static plus dynamic content, some aspects of the user interface are more attractive than other people. Attractive content, images and videos should be utilized to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, design and content will drive more quality traffic to the webpage.
Shoot for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it assists the user to find the required information simply.
Innovate But Not Distract: An impressive website design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is vacant, mainly used between the images and videos.
Aesthetically Appealing – Target As Per The particular Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page must be explicitly designed to target selected specific niche market.
Build Online Credibility and Rely on: Nowadays everybody is present on social platforms, users and business enterprises each. Use your web page to build trust and credibility on social platforms. The testimonial from the existing clients is a superb way to do this.
Optimized Web Page: Web site should be optimized to load faster without having compromising on quality factor.
Reactive Web Design: Due to increase in handheld gadgets and data penetration. Mobile devices would be the main source of traffic on the website. Webpages should be responsive to load in any device irrespective of the screen size.
Thus, an online page should be designed keeping in mind, the consumer and business needs. Use these types of web design principles to get an visually appealing and result oriented web page.
DPM IT Solutions Pvt. Ltd. is one of the leading web design & advancement company in Delhi, India. We all design Responsive, Ecommerce, Static & Dyanamic. While design any site, our expert developers focus on these types of 10 effective web design principles. Furthermore, We are offering comprehensive package associated with SEO, SMO & All digital marketing