Selecting a Logo Design for Your Company

An image is worth a thousand words. This saying is especially true when it comes to logo design. Individuals have an immediate psychological and emotional reaction when they view a logo. Before anyone picks up the phone to call you or hits send on an e-mail, they will most likely first see your logo. A good logo can be the perfect push to get them to call plus a bad one can be enough to scare them away. You want to make sure you are sending the right message about your company with your logo.
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Here is a step by step look at some important factors to consider when designing a logo.

Designing a Memorable Logo design

A simple logo is much more memorable than a complex one. Think of some of the tour’s most known brands like Coca-Cola, FedEx or McDonalds. The logos are simple and clean. Too many visuals can make a logo look cluttered. A typical mistake that businesses make is usually feeling like they need to have an image of their product as part of the logo. There is no sign of a fizzy drink, bundle or hamburger in any of the previously mentioned logos. People who know what they are performing know that less is more.

Additionally , logos that are twice as wide as tall are the easiest to read, particularly within passing. If you are designing a logo for a business that will rely greatly on being read from a distance or in passing, this ratio will provide the best result.

Color Symbology

The color of you logo solely will create an impression of your company So choose colors that will deliver the right message about your business. The following is some basic color symbology:

Blue – Knowledge, Stability, Trust, Conservatism (Possible Danger: May be perceived as rigid or old-fashioned)

Green – Nature, Wealth, Growth, Go (Possible Danger: Can be perceived as envy)

Red – Passion, Energy, Excitement (Possible Danger: Can be perceived as angry)

Pink – Love, Femininity, Calm (Possible Risk: Can be perceived as little-girlish)

Orange – Fun, Energy, Warmth, Nature (Possible Danger: Not perceived as a serious color)

Yellow – Happiness, Laughter, Power, Creativity (Possible Danger: Can be overpowering and over-stimulating)

Purple – Royals, Wealth, Sophistication (Possible Danger: Certain shades can be perceived as adolescent)

Dark brown – Dependability, Stability, Friendliness, Nature (Possible Danger: Can be perceived as dull)

Black – Sophisticated, Sexy, Stylish, Mysterious (Possible Danger: The excessive use of black can be overwhelming plus foreboding)

Since most logos are two color, selecting two shades that represent your company’s information is a wise choice. We use blue and yellow to signify our logo. This sends the message that we are knowledgeable, trustworthy, energetic and creative. Additionally , the conservatism of the blue is counteract by the happy energy of yellow creating a well-balanced message. When designing the two color logo you want to make sure that you choose colors that will compliment one another visually as well. A good way to do this would be to consult a color wheel. Colors opposite each other (complementary colors) often look good together. (TIP and easy method to determine complimentary colors is by typing in one color in MS Word an then highlighting the particular typing. The type will change to the complimentary color. ) If you prefer a singular information, a monochromatic logo using taints of a single color can result in a pleasing effect, particularly when using blue plus green.

Choose A Reputable Designer

The first question you should ask when choosing the designer is, “Will this logo design be designed in vector structure? ” The answer must be “Yes. ” Vector format means it will be created in a program like Adobe Illustrator using art that is based on mathematical formulas. This means your logo can be sized up and down infinitely with no distortion or image loss. Vector is also the format that sign companies as well as many other service providers will require in order to output your logo in print. In case your designer tells you the logo is going to be designed in Photoshop or Color Shop in raster format, you probably need to find a new designer.

Platforms You Should Keep on Hand

Vector eps (encapsulated post script) – You may not be able to view this logo on your computer with no proper software, but this is the most important type. It is used for professional print out applications. You should request it in CMYK color for full color publishing as well as in spot colors for 1, two or 3 printing in color (depending on how many colors your logo uses).

JPEG – This kind is for in-house publications like Phrase documents that will not be professionally imprinted. It is also the image type used for web applications. Get this type in a fairly large size since your web designer can always size a JPEG lower, but not up. JPEGs for web and in-house applications should be in RGB color.

A logo will be part of your company forever (if carried out properly). Do your homework and choose a designer carefully. After all, it is one of the most important decisions you will make for your business.

Write-up written by Joann Stylianos, owner of Big Fish Media a style agency providing Charlotte website design and Lake Norman website design in New york.