Tools have become one of the major weapons in the search marketer’s arsenal. There’s no query whether to use software for SEARCH ENGINE OPTIMIZATION or not. Even those few advocates of fully manual SEO also use different tools in their daily optimization activities. And although abilities and knowledge are extremely important, equipment is also high up on the priority listing.
There are so many of SEO tools and software program packs out there that just searching through them can take up times, if not weeks. So how do you pick the best tool that will deliver the results, helping you finish the same job faster and make your investment into it worthwhile? Ask yourself these 7 simple questions. The answers can help you make the educated choice and pick the right SEO tools for your optimization needs.
Things to consider when choosing SEO tools:
1 . How many people will be using the tools?
Parallels different SEO tools and services have got different licensing options. If there’ll be just one person using the tools, you can go for a single-person license. In order to equip a group of people you’ll need to provide each one of these with a license. Many software companies have flexible licensing options enabling you to get multi-user licenses with a wonderful discount.
2 . Where will the tools be used?
Will you be using the tools simply on your office PC or do you intend to work with them at home, on your own laptop when travelling, etc? A few tools are licensed per pc, others – per person significance you can install them on a number of machines, given you only work on one at a time.
3. Will all SEO work be done by one person or not?
When you have just one SEO guy who’ll be looking after the whole optimization campaign you may choose an all-in-one SEO package.
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However if you have an in-house team of several members who specialize in different factors of SEO (one person will keyword research, another one is responsible for backlink, etc . ) you’ll be better off along with task-specific SEO tools.
4. Do you need customer reporting?
If you do SEO yourself for your own personel website you don’t really need advanced reporting facilities with pretty graphs and eye-candy charts. However if you supply SEO services or intend to start doing this in the future, you need to pay close attention to the tools’ reporting functions: which forms do they support, can you company and customize the reports, and so forth
5. Is the project ongoing in order to you need the tools for a certain time period?
Some SEO tools are subscription structured, others are sold on an one-off-payment time frame. When you know the time frame of your project it’s easier for you to choose the right membership period.
6. What goals you need to achieve with the tools?
It’s important to remember that ranking on top for your keywords is not really the ultimate aim. You don’t need search rankings; you need visitors, subscribers, clients and product sales to grow your business. It’s important to clearly arranged your goals from the very beginning so that you are able to tell whether the tools you have purchased really drive you towards your goal, or if you need to try something else.
7. How will you be measuring success?
To be able to estimate the value that your Tools or subscription service brings you need to decide how you’ll be measuring achievement. There may be several success metrics for example: rankings, traffic, conversions, ROI, and so forth The success metrics may differ depending on the SEO task: e. g. in case you managed to unearth some really profitable keywords but failed to get good rankings for them that means, you have a good keyword tool but you need to search for a better link building tool.
It’s important to develop success metrics before you start using any SEO tools, so that you can measure your guide productivity and evaluate how your own SEO tools help you boost your efficiency and whether they are worth the expense made.